CHAPTER 15 : CREATING COLLABORATIVE PARTNERSHIPS
Teams,Partnerships,and Alliances
- Organizations create and use teams, partnerships, and
alliances to:
•
Undertake new initiatives
•
Address both minor and major problems
•
Capitalize on significant opportunities
- Organizations create teams, partnerships, and
alliances both internally with employees and
externally with other organizations
- Collaboration system – supports
the work of teams by facilitating the sharing and flow of
information
- Organizations form alliances and partnerships with
other organizations based on their core
competency
– Core
competency – an organization’s key strength, a business function
that it does better than any of its competitors
– Core
competency strategy – organization chooses to focus specifically on its
core competency and forms partnerships with other organizations to handle
nonstrategic business processes
- Information technology can make a business partnership
easier to establish and manage
– Information
partnership – occurs when two or more organizations cooperate by
integrating their IT systems, thereby providing customers with the best of what
each can offer
- The Internet has dramatically increased the ease and
availability for IT-enabled organizational
alliances and partnerships
Collaboration Systems
- Collaboration solves specific business tasks such as
telecommuting, online meetings,
deploying applications, and remote project and
sales management
- Collaboration system – an IT-based
set of tools that supports the work of teams by
facilitating the sharing and flow
of information
- Two categories of collaboration
1. Unstructured
collaboration (information collaboration) - includes
document exchange, shared whiteboards, discussion forums, and email
2. Structured
collaboration (process collaboration) - involves
shared participation in business processes such as workflow in which knowledge
is hardcoded as rules
- Collaborative business functions
- Collaboration systems include:
– Knowledge
management systems
– Content
management systems
– Workflow
management systems
– Groupware
systems
Knowledge Management Systems
- Knowledge management (KM) –
involves capturing, classifying, evaluating, retrieving, and
sharing
information assets in a way that provides context for effective decisions and
actions
-Knowledge management system –
supports the capturing and use of an organization’s
“know-how”
Explicit And Tracit Knowledge
- Intellectual and knowledge-based assets fall into two
categories
1. Explicit
knowledge – consists of anything that can be documented,
archived, and codified, often with the help of IT
2. Tacit
knowledge - knowledge contained in people’s heads
- The following are two best practices for transferring
or recreating tacit knowledge
– Shadowing –
less experienced staff observe more experienced staff to learn how their more
experienced counterparts approach their work
– Joint
problem solving – a novice and expert work together on a project
- Reasons why organizations launch knowledge management
programs
- Content management system (CMS) –
provides tools to manage the creation, storage,
editing, and publication of
information in a collaborative environment
- CMS marketplace includes:
– Document
management system (DMS)
– Digital
asset management system (DAM)
– Web
content management system (WCM)
- Content management system vendor overview
Working Wikis
- Wikis - web-based
tools that make it easy for users to add, remove, and change online
content
- Business wikis - collaborative
web pages that allow users to edit documents, share ideas,
or monitor the
status of a project
Workflow Management Systems
- Work activities can be performed in series or in
parallel that involves people and automated
computer systems
- Workflow – defines all
the steps or business rules, from beginning to end, required for a
business
process
- Workflow management system – facilitates
the automation and management of business
processes and controls the movement
of work through the business process
- Messaging-based workflow system –
sends work assignments through an email system
-Database-based workflow system –
stores documents in a central location and
automatically asks the team members
to access the document when it is their turn to edit the
document
Groupware Systems
- Groupware technologies
- Groupware – software
that supports team interaction and dynamics including calendaring,
scheduling,
and videoconferencing
Videoconferencing
- Videoconference - a set of
interactive telecommunication technologies that allow two or
more locations to
interact via two-way video and audio transmissions simultaneously
Web Conferencing
- Web conferencing - blends audio,
video, and document-sharing technologies to create
virtual meeting rooms where
people “gather” at a password-protected website
Instant Messaging
- Email is the dominant form of collaboration
application, but real-time collaboration tools like
instant messaging are creating
a new communication dynamic
- Instant messaging - type of
communications service that enables someone to create a kind
of private chat
room with another individual to communicate in real-time over the Internet
- Instant messaging application
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